GLAAD and P&G on Corporate Impact on LGBTQ

Corporations play an important role when it comes to the conversation around promoting inclusion, acceptance and equality for the LGBTQ community. This was a key point made by panelists, GLAAD president and chief executive officer Sarah Kate Ellis, Procter & Gamble chief diversity and inclusion officer Shelley McNamara and Alex Keith, P&G’s ceo of its global beauty business, during the first session of the morning at WWD’s Culture Conference. Ellis, a former media executive who moved over to GLAAD six years ago, spoke about the organization’s commitment over the years to placing LGBTQ storylines in the mainstream media, dating back to the AIDS crisis in the Eighties. But the organization’s reach has extended far beyond Hollywood and publication — it now works with companies on fine-tuning their messaging around LGBTQ outreach and acceptance. “Now, cultural epicenters are everywhere,” Ellis said. “Ceo’s are leaders of culture and what they say now matters sometimes more than celebrities.” She spoke about the importance of companies in being vocal allies to the LGBTQ communities, particularly as Gen Z grows up — GLAAD’s research indicates that 40 percent of Gen Z identifies as LGBTQ, versus 20 percent of Millennials. “If you don’t market and become part of the

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