New Consumer Behavior Study Reveals Thrifty Is Attractive

During the pandemic, 75 percent of Americans said they are actively seeking out more coupons, promo codes, and deals when they shop, according to a new study by Honey. Honey, a PayPal service which helps consumers save money when shopping online, conducted the consumer with Atomic Research between Aug. 21 and Aug. 23, 2020, in order to gain insights into the changing consumer behavior as it relates to seeking deals, discounts and promotions while exploring the emotions and habits of online shopping amid the coronavirus pandemic. Notably, the survey found 58 percent of respondents have experienced a decrease in household income with 79 percent of respondents saying discovering a deal is even more important than it was prior to the pandemic. According to Honey, consumers are no longer passively searching for coupons but rather savvy shoppers have adopted new behaviors for finding deals. “Deal-seeking has become an integral part of online shopping culture and influences how we feel about the items we buy and when we buy them,” said Joanne Bradford, vice president of Honey Marketing at PayPal. “Honey was built to make deal discovery quick and simple so if a better price is available, shoppers can make smarter decisions that take their

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