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Friday 20 September 2024
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DeepL White Paper Unveils AI’s Role in Boosting Global Retail Conversion Rates

DeepL, a global provider of specialized AI translation and writing solutions for people and businesses, recently published a white paper, titled “The executive guide to AI-enabled communication and global retail,” that showed how retailers can leverage AI to drive conversions — especially retailers expanding into the global market. However, there are hurdles to success. One of the biggest challenges for U.S. retailers, for example, is engaging non-English shoppers. But there are solutions to help. “As [retailers and brands] use GenAI to personalize content and the shopper experience, more retailers going global or already operating globally are complementing their efforts by translating and/or localizing that content using AI,” the report’s authors said. “The result is standardized communications that reinforces brand values, builds trust, and reduces the likelihood of customer confusion or frustration, and personalized content, which drives higher engagement and purchases.” Success requires localization, which goes beyond simply translating a website. Localization, according to the research paper, “is the practice of adapting products or content to local languages and cultures. Essential for retailers looking to expand their global reach, content localization makes it possible to reach consumers where they’re most comfortable: in their native language.” DeepL cited data that backs up the need for localization.

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New Restaurant Brass Leans Into the Old New York Vibe at the Evelyn Hotel

Almost a year after Tusk Bar opened its doors inside The Evelyn Hotel, the bar has welcomed a dining companion into the building. Brass is officially open for business. “Tusk was always the prelude to the Brass experience,” says restaurateur Nick Hasatouris, who debuted the restaurant with his chef partners Jeremiah Stone and Fabián von Hauske this week. “Getting drinks, maybe some oysters, and then going on for a dining experience.” The menu, led by the Michelin-starred Stone and von Hauske, approached the menu through the lens of a brasserie, but wanted to make it feel more New York than French. The appetizer section includes moules frites (done with chickpea frites rather than french fries) and a crab and maitake tartlet alongside a small raw bar section; entrées include steak tartare and prawn tartare, with mains like American wagyu steak, steelhead trout, and pork shoulder à la moutarde. There’s also a large-format golden amish chicken roulade stuffed with mousseline of herbs and black truffle, which Hasatouris predicts will become a signature item on the menu. Selections from the Brass menu. “I didn’t want to just have the large steak that you see on a typical menu,” says Hasatouris, whose other restaurants include Moby’s in the

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Thursday 19 September 2024
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Melania Trump’s Nude Fashion Shoot: Photographer Gives His Point of View

What was it like to photograph Melania Trump nude for a fashion shoot in the mid 1990s? Alexandre Alé de Basseville knows all about that. But the photographer was only reminded of that New York City assignment after Trump defended her nude modeling work in a video posted on “X” in promoting her upcoming memoir “Melania” from Skyhorse Publishing. Reached in Paris, de Basseville said he doesn’t know the last time he spoke with the former first lady and that he only learned of the media interest in his photos after people pinged him Wednesday. Having first crossed paths when she was a single model known as Melania Knauss, de Basseville wasn’t sure exactly when in the mid-1990s the photos were taken for Max magazine in a duplex studio with a rooftop at West 26th Street and Sixth Avenue. “They’re saying 1996. That was a long time ago. We’re talking about a time that doesn’t exist anymore,” he said. The New York Post reported the shoot took place in 1995. Working as an “artist photographer,” de Basseville said he was looking for a “charismatic” model to counterbalance the other model Emma Eriksson, who was already booked for the shoot. After someone told him he “had

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The Best Early Amazon Fashion and Clothing Deals to Shop Before October Prime Day

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Fall fashion is officially in full swing — but during Amazon’s October Prime Day, you won’t have to pay full price for a stylish new seasonal wardrobe. Amazon Prime Big Deal Days officially arrives on October 8 and 9, and you can look forward to incredible clothing and accessories deals to jumpstart your fall shopping spree. Amazon Prime Big Deal Days is Amazon’s second and final Prime Day event of the year and typically offers thousands of irresistible deals on cold weather essentials and trendy pieces. The deals are often comparable (or better!) to steals you’d find on Black Friday, so it’s a great opportunity to snag high-price items early to avoid the shopping frenzy in November — and get a head start on holiday shopping while prices are low. We already scoped out some jaw-dropping deals on designer shoulder bags from Coach, versatile Amazon bodysuits, top-rated denim, and chic accessories that add flair to fall outfits. But, in just a few weeks, there may also be sales across insulating puffer jackets, Amazon fashion boots, and even more luxury finds — so

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EXCLUSIVE: Antonia Gentry’s First Fashion Collab Has Elevated Basics That Flatter All the Right Places 

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. “Ginny & Georgia” star Antonia Gentry has launched her first-ever fashion collaboration with sustainable clothing brand Organic Basics. The 16-piece collection of essential tees, bralettes, pants, and cardigans are building blocks for an everyday wardrobe, however Gentry’s Gen Z touch imbues each ethically-sourced style with trend-forward features like earth-toned colorways and textural details. “With this collection, I was able to curate certain details and I felt like my own personal style was really able to shine through,” says Gentry, who’s often seen in delicate designer frocks and chic matching sets. “The pieces can go well with just about any sort of layering. They’re vibrant and incredibly soft, so you can throw on your favorite handbag and a nice elevated heel for a full look.” For the collection’s colors, Gentry was inspired by tones found in nature — but chose not to restrict the collection to classic neutrals. Instead, Gentry’s Organic Basics’ capsule collection mimics the colors of juicy tangerines, matcha tea leaves, sun-kissed clay, and more. These earth tones tap into some of fall’s most prominent color trends, as seen

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EXCLUSIVE: Caroline Rush Is Stepping Down as CEO of the British Fashion Council

LONDON — After an action-packed 15 years, Caroline Rush plans to step down in June as chief executive officer of the British Fashion Council, and the search for her successor is on. The London-based Egon Zehnder is leading the search, supported by BFC chair David Pemsel, who has extended his tenure to 2025 to ensure a smooth transition. An announcement is expected Thursday. Rush joined the BFC in April 2009, and her job evolved rapidly from manager and marketer to fundraiser, lobbyist and crisis controller. Her tenure has spanned seven prime ministers, five U.K. general elections, and a slew of challenges triggered by Brexit and the pandemic. She’ll leave behind a sturdy organization, and one that’s no longer dependent on fortunes of fast fashion tycoons or high street sponsors. The BFC of today relies on a wider group of members who pay dues, individual donors, private- and public-sector partners. In the most recent fiscal year the BFC, a not-for-profit entity which is marking its 40th anniversary this year, had turnover of more than 12 million pounds.  It is also profitable, thanks partly to the efforts of industry investors Narmina Marandi and Tania Fares, cochairs of the BFC Foundation Fundraising Committee, and events such as the Fashion

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Wednesday 18 September 2024
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The 9 Best Designer Coffee Table Books for Luxury Fashion Lovers

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. No home is complete without the finishing touch of one of the best coffee table books — especially for luxury fashion and design lovers. These glossy, aesthetically-pleasing, hardbound treasure tomes provide a signature stamp of style to even the most minimalist living spaces. It’s not about the quantity of luxury coffee table books you have stacked in your home; it’s about exactly which of these books you intentionally selected to make space for in your home, whether it’s to reflect your interests, taste, or compliment the home décor style of your personal space. When hosting a friend over for a casual catch up or a select group of friend for a dinner party, guests will naturally gravitate to these beautiful coffee table books that can serve as a great conversion starter or become a source for a common interest between two newly introduced visitors, much like a striking art piece on display. Luxury coffee table books aren’t just a reflection of its owner, but also a catalyst for how others engage in their place of solitude. Do you want an extra

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