The Pool Brand Behind Taylor Swift’s Summer Parties Partnered With Skims — Bringing Its Signature Shades and Silhouettes Into the Water
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. When the nostalgia for all things 2016 reached a fever pitch earlier this year, it was hard not to reminisce on Taylor Swift‘s iconic, star-studded Fourth of July pool parties from that era — hosted in her Rhode Island mansion and documented through the lens of whatever the most popular Instagram filter was at the time. The musician could be counted on to invite her friends for a yearly celebration of the red, white, and blue: featuring classic symbols of the American holiday like white wicker chairs, fireworks, matching stars-and-stripes pajamas, and, of course, those covetable pool floats she always had out, often taking the shape of pegasi, swans, and flamingos. Funboy, dubbed “Swift’s favorite float company,” soon became the backdrop to Hollywood’s summertime fun — appearing in the perfectly styled shots of everyone from Katy Perry and Shay Mitchell to Kylie Jenner and Emily Ratajkowski. Just like Swift’s July bashes went on hiatus until being revived in 2023, so too is the luxury pool accessory company reliving its glory days a decade later with an all-new and exciting chapter: having teamedFollow WWD on Twitter or become a fan on Facebook.
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