These 2026 Advent Calendars Are Worth Your Money (And Offer More Than Hair Ties)
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. What began as a religious countdown to Christmas in the 19th century has since become a holiday shopping staple. Advent calendars evolved from illustrated designs for children to chocolate-filled treats and, today, curated collections of beauty, fashion, and lifestyle products. For retailers, they’re a chance to package new exclusives and longtime customer favorites into 12-, 24-, or 25-day countdowns, with the promise of surprises worth more than the price of the calendar. It’s a win-win, at least when brands get the formula right. Skims learned that lesson the hard way when its $148 12-Day Accessories Advent Calendar sparked backlash on TikTok this week. Instead of luxurious surprises, customers unboxed an assortment of branded hair ties, bobby pins, keychains, and other underwhelming accessories that have been compared to “junk” by netizens. Although the calendar has sold out since its release in October, Skims has offered refunds following the online uproar over the last few days. To help you avoid a similar holiday letdown, we’ve rounded up the best Advent calendars on the market, featuring carefully curated products and impressive total retail valuesFollow WWD on Twitter or become a fan on Facebook.
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