Trainer Kirsty Godso Stars in Vuori’s Set the Pace Campaign
Kirsty Godso is the latest emerging high-profile figure to front a Vuori campaign, starring in a photo spread for the brand’s Set the Pace collection. Kirsty Godso for Vuori’s ‘Set The Pace’ Campaign. Courtesy of Vuori The trainer and frequent Vuori collaborator, who signed a multiyear partnership deal with Vuori in August 2025, sports a bevy of designs that shift the focus from performance to a study in movement. The athletic apparel brand‘s campaign features Godso against a desert landscape, spotlighting Vuori pieces that feel fresh and engineered for a seamless feel. “For me, training has never been about pushing harder just for the sake of it,” Godso said in a statement. “It’s about finding rhythm that actually feels good in your body — and trusting that over time, that’s what builds strength.” Kirsty Godso for Vuori’s “Set the Pace” campaign. Courtesy of Vuori Godso’s perspective on training is one that’s left an impact on her clients, including Kaia Gerber, who has trained with Godso for several years. “Kirsty completely changed the way I think about movement,” Gerber said in a statement. “It stopped being about results or doing things perfectly and became something I actually enjoy. It’s more intuitive; it fits into your life instead ofFollow WWD on Twitter or become a fan on Facebook.
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