The Best On Shoes to Wear for Running, Walking, and Every Activity in Between
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. On is the world’s fastest-growing premium athletic brand for a reason — it straddles the line between fashion, performance, and culture like no other footwear manufacturer, walking luxury fashion houses’ runways, tapping the likes of Zendaya to co-create new styles, and featuring front and center on marathon podiums in the same breath. On first hit shelves in 2010 and, for the past 15-plus years, has been crafting zeitgeisty moments that stick the landing, be it by releasing its Loewe collection (ranking as the hottest product on Lyst Index’s Q2 2024 report); getting key placements throughout the hit movie “Challengers”; working with athletes like Roger Federer; and even extending its reach into unlikely categories like food (the recent On x Erewhon collaboration is proof of concept). While its apparel roster is “quietly becoming one of the strongest in the category,” according to brand copy, On’s shoe lineup is still undisputably king. From winning the NYC marathon in 2025 after outfitting Hellen Obiri in the LightSpray Cloudboom Strike LS to rolling out stunning innovations like its proprietary Helion Superfoam midsole and propulsive Speedboard plate,Follow WWD on Twitter or become a fan on Facebook.
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