Adding International Flavor to Update North America’s Oldest Store
Hudson’s Bay Co. in Canada, the oldest company is North America founded in 1670, is searching for brands and exclusivity beyond the customary markets for its Hudson’s Bay division. Believing you can teach an old dog new tricks, Hudson’s Bay merchants have been prowling Sweden, Denmark, Brazil and Korea, as well as London, Milan, Paris and New York, for products to update its beauty, home and fashion businesses, incorporate a greater proportion of modern and contemporary offerings versus traditional and classic, and recapture lost market share. Earlier this year, 300 brands were dropped and 100 were added to the Canadian chain’s matrix. For spring 2020, 75 more are being added and another 300 vendors, many smaller apparel lines, will be dropped. “We are repositioning to a more fashion-forward, slightly upscale model,” Helena Foulkes, chief executive officer of the Hudson’s Bay Co., told WWD. Most of the progress has been made in beauty and home whereas in apparel, the division needs to move faster. “We are in the early stages of the change. We began the process in the beginning of 2019 and it really took hold this fall. Wayne and his team are taking it to the next level next spring,” Foulkes said, referring
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