Laura Vinroot Poole and Irene Neuwirth Bring Capitol Boutique to L.A.

Retailer Laura Vinroot Poole is bringing her Southern charm to Southern California. The owner of the Charlotte, N.C., boutique Capitol has opened a 3,500-square-foot store at the Brentwood Country Mart in Los Angeles, with a little sparkle from a friend, jewelry designer Irene Neuwirth, who provided her own shop-in-shop. “My second largest client base is California and I’ve always loved the Country Mart,” said Poole, sitting down with WWD on opening day, in front of the store’s brilliant blue de Gournay screen. “It’s her second largest client base because I’m buying all of it,” deadpanned Neuwirth, proving her point by wearing her most recent purchase from the day before, a linen dress decorated with whimsical red crabs by Turkish designer Gül Hürgel. Established in Charlotte in 1997, Capitol’s flagship is one of the South’s leading multibrand boutiques, which in recent years has expanded locally to include the contemporary Poole shop and Tabor shop for men. The Venice, Calif.-based Neuwirth, whose jewelry is beloved by Reese Witherspoon, Jennifer Lawrence, Emma Stone, Julia Louis-Dreyfus, Busy Philipps and more for its carefully balanced constructions of bold, rough cut and semiprecious stones, has been selling at Capitol for 17 years. She and Poole became fast friends when

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