Data Shows Success of Click and Collect

Researchers at Kurt Salmon, part of Accenture Strategy, looked at data on buy online, pick-up in-store — also known as “click and collect,” during the kickoff of the holiday shopping season, and found “that this year retailers excelled in their ability to execute buy online, pick-up in-store on Black Friday, as well as upping their game when it comes to keeping their shipping promises on Cyber Monday.” In a separate study, researchers at BIGresearch found that a large number of consumers this holiday shopping season were shopping online as well as in stores. [See related story: Last-Minute Holiday Deals Abound, But Carrier Hiccups May Persist] Regarding the methodology of the Kurt Salmon report, the firm said it placed orders with 137 retailers across different product segments on Cyber Monday as a way to gauge shipping and order accuracy as well as delivery costs. Authors of the report said the top-performing retailers “fulfilled orders in an average of 1.8 days” and included AutoZone, CVS, Office Depot, Advanced Auto Parts, Amazon Prime, Best Buy, Burberry, Cabelas, Chanel, Staples, Timberland and Vans. The results showed a marked improvement over last year’s study. Steve Osburn, managing director at Kurt Salmon, said click and collect is the “real bright spot

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