Frédéric Fekkai Reintroduces His Namesake Brand

A little over a year after buying back his namesake brand, Frédéric Fekkai is ready to reintroduce it to the market. The new Fekkai hair-care line, now billed as clean, vegan and sustainable, is set to launch on Jan. 6 at Target, target.com and fekkai.com before rolling out to broader mass retail and international markets, including Canada, the U.K., France and then Asia later in spring. The price point — $20 per product — is at the high end for the mass market, and while Fekkai declined to discuss sales figures, industry sources estimate the brand could do $50 million in sales in its first year. The Fekkai brand has gone through a series of ownership changes since its creation in 1995 as a joint venture with Chanel, including sales to Catterton and Procter & Gamble. Last year, WWD reported that the hairstylist-turned-entrepreneur had partnered with Cornell Capital to acquire Fekkai Brands, the joint venture created by Designer Parfums and Luxe Brands that bought the business in 2015, marking the fourth time the brand had been sold. Before Fekkai and Cornell Capital, a $2.5 billion private investment firm founded by Henry Cornell, former vice chair of Goldman Sachs’ merchant banking division, bought back

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