No. 3: Sustainability Is a Given, Not a Goal, While Secondhand and Rental Boom

It goes like this: [Insert name] commits to “full carbon neutrality,” or “new sustainable goals” or perhaps “fighting climate change.” What company is responsible for saying each of these things? It doesn’t matter, because 2019 was the year that broadly, the fashion, beauty and retail industries realized this “sustainability” concept was here to stay — and not taking a stand on it now would jeopardize their future profitability indefinitely. The Paris Agreement was a blueprint to thwarting global temperature rise this century, starring a goal to limit global temperature rise to a safe 1.5 degrees Celsius pathway and drawing a line toward a climate-neutral economy by 2050. It was born out of the 21st annual United Nations Framework Convention on Climate Change (COP21) in Paris, in December 2015. But until the last couple of years, the fashion industry as a whole was reluctant to climate commitments until it became in vogue to care. And nobody wants to follow, when they could lead the charge. In August, against a backdrop of concerns over climate change, biodiversity loss and single-use plastics, Kering’s chairman and chief executive officer François-Henri Pinault unveiled the “Fashion Pact,” which debuted ahead of the Group of Seven summit hosted by France in

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