No. 8: That Rihanna Reign Just Won’t Let Up

Fact: Rihanna has successfully built an empire — a few, even — outside of her musical one. Throughout 2019, Rihanna revealed the true force of Fenty, her last name that has now become synonymous with a history-making luxury house with LVMH Moët Hennessy Louis Vuitton, an international beauty brand and a lingerie line that put Victoria’s Secret to shame. As fashion and beauty brands stumbled over one another in search of the pulse of culture, Rihanna set a new pulse this year, welcoming all to her party. But it would be remiss to say she hadn’t already been doing so for the past several years. In some ways, it’s surprising her reign didn’t come sooner. If “Good Girl Gone Bad” was the album that marked Rihanna’s musical transformation, her role as a creative director for Puma is what set her up for global fashion domination. Having already been named a style icon in 2014 by the CFDA, Rihanna joined Puma later that year, going above and beyond the normal standards of a celebrity ambassadorship. Her Puma Creeper style sold out in three hours — countless copies (and lawsuits) of that and other designs from her Puma tenure followed — and she eventually brought

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