Tall Order: Tackling Fashion’s Vertical Challenges

Amy Rosenthal can still remember the agony of shopping as a teenager. The tallest in her class, she was in band and searching for the requisite pair of khaki pants for a concert.  “And I couldn’t find any pants that went past my ankle bones — at all,” Rosenthal told WWD. “I remember just having the biggest meltdown in the dressing room and telling my mom that there was just something really wrong with me.”  Rosenthal’s plight is a common among tall girls and women. And tales of being height shamed don’t stop in adolescence. “Society kind of tells you what normal is,” she said. “You know, like, females can be tall, but not too tall and they should be shorter than guys. And a lot of retailers make clothes to fit a certain body type and if you break those rules and standards it can be very painful.”  Tall sisters, Amy Rosenthal, left, and Alli Black wear clothes from their own apparel company, Amalli Talli.  Courtesy That’s ironic in the era of body positivity and inclusion, when fashion and retail brands are quick to capitalize on diversity, whether genuine or not. But Rosenthal pointed out that inclusion often refers to size and ethnic background —

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