Xiao Xue, Elle China’s Long Serving Editor-in-Chief is Out
GUANGZHOU – Xiao Xue, Elle China’s editor-in-chief and chief executive officer, has left the Hearst publication after 14 years, according to sources. Employees of the fashion publication found out about her departure on Thursday morning, while luxury brands were notified via email, which said her successor will be promoted soon from within the group, sources told WWD. The reason behind her abrupt exit was not clear. Her departure would be another senior change after Hearst appointed Daisy Wang as ceo of the greater China region in February. Wang was previously in charge of Hearst’s Taiwan region business. Elle was the first international fashion magazine to enter the Chinese market in 1988. Under Xiao’s leadership, Elle China achieved success, topping advertising sales for 11 consecutive years in China, according to data compiled by Admango. Elle China sold 1,506 pages of ads in 2018, while Harper’s Bazaar and Vogue China had 1,279 and 1,086 pages of ads respectively. The monthly publication still holds the record of selling 50 million renminbi, or $7.17 million at current exchange, of advertising in a single issue in 2011. The brand expanded to beyond a single title to include several spin-off publications: SuperElle, a publication catering to China’s fashion-savvy younger generation; ElleFollow WWD on Twitter or become a fan on Facebook.
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