Authentic Brands Group Is Keeping an Open Mind About Barneys New York

Authentic Brands Group is taking a multipronged approach to the Barneys New York business — the licensing company last month finalized its $271 million deal to buy the retailer out of bankruptcy — and while there are still many moving parts, some ideas are beginning to take shape. ABG is looking to monetize its investment overseas, and for partners to power the concept it installs at Barneys’ former Madison Avenue flagship through February. ABG plans to exploit Barneys’ international recognition in East Asia, including Japan, where it’s retaining 12 stores through an existing partnership. The licensing company is said to be focusing on countries where it already does business and has people on the ground so that it can leverage its strengths. That includes Shanghai, where ABG has an office and sees opportunity, as well as Korea, where Barneys is well-known to customers. Barneys in 2018  signed a wholesale agreement with Boon the Shop to sell its private label at the edgy retailer. Boon the Shop operates a flagship in Cheongdam, and units in Gangnam, Centum City and Daegu New World. At the time of the Boon the Shop deal, Barneys was also eyeing distribution in China. Shortly after acquiring Barneys, ABG’s chief executive

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