Zac Posen Trademark Reportedly Sold to Centric Brands

Centric Brands has reportedly acquired the Zac Posen trademark at auction, WWD has learned. As reported, Posen, 39, who is known for his show-stopping red carpet gowns, revealed he was closing his business in late October after failing to find a buyer or new investors. Posen is reportedly working out details regarding his involvement in the new business arrangement that encompasses the Zac Posen brand and all intellectual property, market sources said. Centric Brands, which is headed by chief executive officer Jason Rabin, was formed last year from Differential Brands Group, which acquired a significant portion of the North American licensing business from Global Brands Group Holdings. The combined business was renamed Centric Brands. Today, Centric Brands manufactures and markets brands in the women’s, men’s, kids apparel, accessories, beauty and entertainment categories. In apparel, its portfolio includes labels such as Herve Leger, Hudson Jeans, BCBG MaxAzria, Buffalo Jeans, Joe’s Jeans and Robert Graham. Its accessories labels run the gamut from Kate Spade and Michael Kors to Frye, Kenneth Cole and Jessica Simpson. Centric already holds the license for Posen’s handbags and cold weather accessories. Centric, which is listed on the NASDAQ exchange, sells products primarily in North America through specialty and department stores, mass

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