Brands Must Think Beyond Pride Month

The creative minds behind Gayletter have a message for brands wanting to collaborate with the LGBTQ publication: think beyond Pride Month. “The experiences that we don’t really love are the ones during Pride where we get an e-mail about collaboration and the first question we have is — if it’s not clear — who are you supporting and why should we tell people about this?” said Abi Benitez, who cofounded the zine with Tom Jackson. “Because from our perspective, we’re LGBTQ every day, 365 days of the year and when we’re not convinced I feel like those are probably collaborations that we won’t get involved in.” Jackson echoed these sentiments, stating that they like it when corporations engage authentically with them. “We don’t like it when we get p.r. releases asking us to support events that aren’t actually giving anything back to the community. We like brands that support gay culture beyond Pride Month,” he said. According to the duo, Gayletter, which publishes a biannual print magazine as well as a weekly newsletter about nightlife and culture, has had both good and bad experiences with brands since its inception over a decade ago and while it has improved, there’s still a long way to go.

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