Gigi Gorgeous on YouTube, Beauty and How Brands Can Do Better

Gigi Gorgeous’ introduction to the beauty world began at her late mother’s vanity. In fact, it was through her mother’s beauty rituals that Gorgeous, born Gregory Allan Lazzarato, realized she was transgender. “A lot of young girls and young boys and young people go in their mom’s vanity and dress up in her clothes and have fun and experiment and get into beauty and fashion that way,” said Gorgeous. “For me, it was very that. That was my introduction to makeup. That was the gateway to me finding out that I was transgender.” Before becoming an influencer-activist-author-model, Gorgeous worked at McDonald’s, vlogging on YouTube in her spare time. “I had a digital camera, so I thought I’d do my first video,” she explained. “I posted it and instantly, there were comments from people I didn’t know. Then I did another one and another one and then [Google advertising program] AdSense reached out to me [to advertise]. I was working at McDonald’s at the time, so I had a job, but this was a hobby. Now, YouTube has blown up. Back then, it was very different.” Nearly a decade later, Gorgeous counts 2.9 million YouTube subscribers, 2.2 million Instagram followers and 297,000 followers on Twitter.

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