Chanel Brings Alpine Chic to Upscale Ski Resort

Chanel in March transformed Paris’ Grand Palais into a European ski village surrounded by white-capped mountains for its fall 2019/20 ready-to-wear show, which featured a color palette inspired by a wintry landscape, Nordic sweaters, capes, shearling and sheepskin boots, and styles decorated with tulle snowballs. It all spelled frosty sophistication. So it shouldn’t come as a surprise that Chanel is taking up temporary residence in Aspen. The brand five years ago operated an ephemeral store — the French couture house’s term for pop-up shop — at Aspen’s Casa Tua restaurant and private club. Chanel today through Jan. 21 returns to the slopes of the upscale ski hamlet nestled at the base of the Elk Mountains. This time, the 2,000-square-foot ephemeral shop is located in proper, albeit, vacant, retail space at 416 East Cooper Avenue. The brand operated permanent stores in Aspen from 1994 through 2003. Chanel’s Aspen ephemeral store is both intimate and grand, steeped in the house’s signature color palette of white and beige with black accents. Mirror-covered columns contour the room, their reflection extending the space and light and creating the impression of merch for as far as the eye can see. The pillars are a reference to the mirrored

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