Next Generation Clean Beauty: Brands Rethink How Beauty Ingredients May Affect Oceans

Beauty ingredient blacklists may be about to get even longer.  For some beauty brands, ingredient no-no lists are evolving from cutting out ingredients that could cause harm to humans, to nixing ingredients that could cause harm to the earth. In some circles, the concept is referred to as “blue beauty,” which refers to products that look out for oceans and water supplies.  The idea is that certain chemicals — including oxybenzone, triclosan, parabens, and 1,4-dioxane — may be hard to filter out of water supplies once they are washed down the drain. Then, those ingredients can wind up hurting ocean-based creatures, and potentially, the humans that eat them, say blue beauty advocates.  It’s not exactly a new concept, according to Tara Foley, who said that Follain, the clean beauty retail concept she founded, has been looking at ingredient lists in a holistic way since 2013. “When we were coming up with that list of ingredients that we didn’t want to have in products, we were thinking about the reasons why we didn’t want to have them in there, not just in terms of the impact they have on humans immediately when applied to the skin, but also the impact…for environmental and public health,”

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