Prada Supports Start-ups Acceleration Program by Startupbootcamp

MILAN — Startupbootcamp, the leading European network of corporate-backed accelerators helping start-ups to develop their business globally, on Thursday wrapped up a two-day selection of 10 start-ups active in the “Fashion Tech” field. The Prada Group is the initiative’s main supporting partner, flanked by sportswear brand Stone Island, consultancy PwC and Accenture, as well as a range of Italian textile firms, such as Marzotto Group, Albini Group and Reda. The shortlist of 17 finalists was selected from among more than 1,220 applications for the category, with the 10 winners entering a three-month acceleration program spearheaded by Startupbootcamp and held at the WeWork co-working space in central Milan from Jan. 20. Along with fellow companies, the Prada Group will act as a mentor of the accelerator program kicking off in January, during which the start-ups will develop their ideas and products or services to be pitched to an audience of potential investors on May 7 during the program’s Demo Day, which will be hosted by Prada in Milan. The luxury company’s team of mentors spearheaded by Lorenzo Bertelli, the group’s head of marketing and communication, included Marco Scattolin, Prada’s director of insights and analytics, and Ilaria Santoro, IT project manager. “Prada’s commitment to closely follow

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