How to Harness the Power of Store Associates Amid COVID-19

As the coronavirus continues to impact the retail industry, our team at Salesfloor has been working closely with our retail partners around the world to help their store associates continue to serve customers. Together, we have developed use cases and customer journeys in response to the crisis. These strategies can help all retailers, even those whose stores have been forced to close. As a trusted partner to some of the largest retailers in the industry, Salesfloor’s client executives, product managers and engineering teams have been given a front seat to how retailers are responding to COVID-19. Our approach is “help in any way we can” and so in that spirit, we’ve put together a list of key trends, opportunities and best practices that are helping people get through this crisis. WE’RE ALL IN THE SAME BOAT, AND IT’S TIME TO PADDLE UPSTREAM Retailers who are hit the hardest by COVID-19 are typically selling nonessential, or discretionary, consumer goods. For those stores that are still open, some associates are able to work but foot traffic is at all-time lows. Most retailers have closed their stores for safety reasons, forcing associates to work remotely. In the worst cases, associate payroll cannot be supported by the

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