WSM, White to Be Held Concurrently in September

TWO IN ONE: In the wake of the coronavirus outbreak White Milano’s organizing body has announced it is rescheduling its WSM Fashion Reboot event dedicated to sustainability. Originally slated to run June 20 to 24 concurrently with Milan Men’s Fashion Week, it will now be held in conjunction with the White Milano trade show dedicated to women’s collections from Sept. 24 to 27. The move also reflects the decision of Italy’s fashion governing body Camera Nazionale della Moda to postpone the Milan Fashion Week’s men’s edition to September, as reported last week. “We are working with our institutional partners such as Confartigianato Imprese, Milan’s municipality, MAECI and ICE [Italian trade agency], to plan concrete actions of support to Italian small and medium-sized enterprises,” said Massimiliano Bizzi, White Milano’s founder. “Working as a team will allow us to overcome this moment of global crisis. The September event will be essential for a brisk relaunch,” he added explaining that White Milano is working to implement business to business and business to consumer platforms that starting from June will offer its exhibitors marketing and communication solutions ahead of the September event. As reported, White Milano and Confartigianato gave birth to an association gathering small and medium-sized

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