The Post-COVID-19 Digital Brand Landscape

Zoom conferences, Instagram Music festivals, TikTok Cloud Raves — COVID-19 has exponentially propelled our use of tech platforms for immersive experiences, connection and community while also seeing platforms take on a variety of functions and uses. Now, as the Internet essentially becomes our “real world” brands are starting to think about how they can reinvent digital experiences in more creative and immersive ways, whether that’s a flagship, a fashion show, or event. Meanwhile, even the way we consume entertainment has become more interactive and community-oriented with headlining concerts being staged on Fortnite, and global music festivals — hosted by Diddy — held on Instagram Live TV, experienced with instantaneous “likes” and comments. The truth is, these are just the latest in a major shift in Internet culture that has been driving for some time. We’re arguably going through one of the most radical transformational periods in terms of what technology looks like in our hands, environment and homes. And very few brands, or marketers, are exploring how to push these new channels as far as they can go or come up with ways to tell stories and communicate. Recently, Light Years teamed with London-based creative agency Cult to explore this exact transition

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