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Wednesday 29 July 2020

Apartment 202 Carving Out a Space

Contemporary women’s wear brand Apartment 202 is carving out a niche with its eye-catching pieces. Founded by Miami native Brandee Godwin, who goes by BB professionally, the brand got its name from the designer’s first apartment in Los Angeles, which doubled as a design studio. BB gathers inspiration from interior design and gives subtle hints within pieces that reflect her personal style, like oversized bottoms and risquĂ© tops. “The goal is to construct staple pieces that transcend time,” said BB. Bestsellers include the “Virgo” top — pentagon armor cut with a strappy back priced at $110 — and the “Gilda trousers,” featuring a relaxed boy cut, oversized paper-bag pockets and double-band waist priced at $375. New releases include the dreamers collection and Mermaid lagoon. A staple upcoming piece is a crystal T-shirt overlaid with the “Virgo” top.

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