The 30 Best Eyeshadow Palettes to Enhance Your Look

The origins of eye makeup can likely be traced back to the ancient Egyptians, who lined rimmed their eyes with kohl (made from lead, ash, malachite and a few additional ingredients) for both aesthetic and practical purposes (kohl was believed to help reduce infections and glare from the bright sun). Fast forward to the early 20th century and beauty products began to be commercially manufactured, with the silent film era favoring bold looks like heavily kohl-rimmed and mascara-laden eyes. Early makeup inventors such as Max Factor, Elizabeth Arden and Helena Rubinstein likely wouldn’t recognize modern liners and mascaras, let alone today’s eyeshadows — which are now offered in a bevy of affordable to luxury options in vibrant to shimmering colors.  Complete with a range of shades that often play nicely together, an eyeshadow palette is where a brand can really show off, though. “I love a well-curated palette in exciting colors I wouldn’t have necessarily chosen to buy separately or selected together,” says makeup artist Molly Greenwald. “They can spark inspiration and experimentation.” And, there’s no better time than now to invest in one. “I think people are more adventurous than ever with their eye makeup since mouths have been masked for the

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