How Tina Turner Made Hanes Hip, Plus the Singer’s Other Noteworthy Ad Campaigns

Tina Turner’s legendary performance chops extended beyond the stage. The singer, who passed away Wednesday at age 83, also displayed her talents in several notable ad campaigns. Turner first became a global phenomenon alongside her ex-husband and former musical partner Ike Turner, but she found even greater success as a solo performer. Today, Turner remains one of the bestselling artists of all time. Therefore, it’s no shock that brands wanted to capitalize on Turner’s enduring appeal. From Hanes to Pepsi to Plymouth automobiles, here’s a look at her celebrity endorsements. Pepsi The popular soda brand is known for its roster of celebrity spokespeople — Cindy Crawford, Britney Spears and Beyoncé have all fronted Pepsi ads. Given Turner’s massive stardom in the ’80s, it’s no surprise that she was also tapped to promote the bubbly beverage. From 1987 to 1990, Turner appeared in a series of Pepsi commercials, two of which featured Rod Stewart and David Bowie. Simultaneously, Pepsi sponsored Turner’s “Break Every Rule World Tour.” Plymouth Perhaps Turner’s most unusual endorsement was for Plymouth cars. The now-defunct automobile line was produced by Chrysler until 2001. Turner appeared in multiple commercials from 1989 to 1990, advertising Plymouth’s Laser, Voyager, Sundance and Acclaim models. Converse In 1988, Converse launched

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