Introducing the Barbie-inspired Fragrance That’s Been in the Works Since 2019

Barbie perfume has arrived. DefineMe Creative Studio has teamed up with Mattel to launch Barbie Eau de Parfum, a floral and fruity fragrance which seeks to encapsulate the famed doll’s fluorescent persona. Retailing for $65 for a 100-ml bottle, the fragrance includes notes of strawberry nectar, gardenia, pink magnolia, whipped cream, peony and sandalwood. The perfume is available online at Macy’s, Amazon and DefineMe’s website, and in-store at a number of independent boutiques, such as Santa Monica’s Number One Beauty. “We wanted to take elements of Barbie’s personality — she’s sparkly, she’s fun, she’s empowering — and create a scent that reflects those traits,” said Jennifer Newton, who founded fragrance brand DefineMe in 2015 and later introduced DefineMe Creative Studio as an offshoot to house the brand’s collaborations. It was at Beautycon in 2019 that Newton first connected with Mattel, shortly after she had inked a deal with Disney for a range of princess-inspired fragrances. “We were launching the Ariel fragrance at Beautycon — creating a modern, hip version of a perfume for a Millennial consumer — and Mattel came to talk to us,” she recalled. Conversations with the toy manufacturer came to a halt once COVID-19 hit, but the

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