Copenhagen Trade Shows Highlight Sustainable Actions Big and Small

COPENHAGEN — Sustainability — from concept to commerce — was the overarching theme at Copenhagen’s trade shows, which took place at the same time as the Danish capital’s fall 2020 fashion week. Copenhagen International Fashion Fair, or CIFF in short, revealed it would partner up with the Global Fashion Agenda to offer new business services to launch starting August 2020. “Young consumers consider sustainability a matter-of-fact. It puts tremendous pressure on everyone who engages with an audience that demands change. I’m not the one who can change all the brands towards sustainability, but I hope that by leading that way forward we can introduce solutions and offers to the industry, and inspire brands, everyone to have a focus on sustainability,” said Kristian W. Andersen, chief innovation officer of the trade show’s parent company North Modern. Among the initiatives are a trial for a professional online order platform powered by Ordre.com, which Andersen described as a “third new service to help buyers prepare or reflect on their selection, but [isn’t meant to replace physical occasions like the show] because losing the personal connection would mean losing everything” and the show’s role as an incubator to young talent, such as London-based Bethany Williams and Amsterdam-based

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