Felipe Oliveira Baptista Talks Shedding New Light on the Kenzo Legacy

PARIS — It’s a new day at Kenzo. When Felipe Oliveira Baptista shows his debut collection for the French fashion house today, the change will be apparent before the first look hits the runway. Under former creative directors Humberto Leon and Carol Lim, the shows often took the form of artistic performances staged after dark. Baptista, by contrast, hopes to take full advantage of the daylight with his display, to be held at 10:30 a.m. in a transparent tent in the garden of the National Institute for Deaf Children. “We went from night into day,” the designer told WWD in a preview at the Kenzo headquarters on Rue Vivienne. “Everybody’s going to be front row and everyone’s going to be looking at the clothes really, really, really close by.” The structure is reusable. “It can be packed away like a tent and it can be blown up again next season, and nature will take care of the rest of the decoration. And I think that’s quite sustainable and it’s an interesting way of thinking of doing things in a different way,” Baptista noted. “It even can be divided into parts, which means we can do a pop-up with part of this structure somewhere and

Follow WWD on Twitter or become a fan on Facebook.

from WWDWWD https://ift.tt/2I22OsJ