The Internet Can’t Get Enough of Vagina-Scented Products

At the In Goop Health Summit in November, Gwyneth Paltrow unveiled a candle with a “beautifully unexpected scent.” With notes of geranium, bergamot and Damask rose, among others, the candle’s name claimed to smell like a vagina — though whose is unclear. The This Smells Like My Vagina candle, $75, sold out in about an hour and a half, according to Douglas Little, founder of Heretic, the clean fragrance brand behind the candle and a handful of other Goop fragrances and scented products. The candle quickly became one of Heretic’s bestsellers — the New York Post’s Page Six even reported that Elton John bought “a lot” — and an Internet hit, prompting a variety of spin-off versions, including a penis-scented candle, priced at $100 as a statement on the gender pay gap. “It’s the one time you want your vagina to go viral — and it went viral,” said Little. Goop’s candle, though, isn’t the only vagina-scented product flying off the shelves. On Feb. 22, Erykah Badu opened her online shop BaduWorldMarket, which sells an assortment of hoodies, T-shirts, clogs, records, tabi socks and crystal-infused water bottles that range in price from $30 to $125. The buzziest product was a pack of 20

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