EXCLUSIVE: Carolina Herrera Thinks Makeup Can Be Jewelry, Too

PARIS — Bringing fashion and beauty closer than ever, Carolina Herrera is introducing its first range of lipsticks and compacts in packaging so sculptural and precious that it can double as jewelry. Debuting starting in mid-March, Carolina Herrera New York Makeup also closely echoes the personal elegance of the founder — and the color-intensive approach of the fashion house’s current creative director, Wes Gordon. “You’ll always find the Herrera woman on a cloudy day standing out in a bright pink coat, when everyone else is in black,” Gordon told WWD. “I wanted to translate that joy and exuberance of our collections into makeup. The idea that a dress or an outfit can lift your mood and bring you happiness is a simple yet powerful concept, and I feel that makeup should be the same. Carolina Herrera New York Makeup.  Courtesy Photo “Because fashion was the starting point, we started to imagine the line as a collection of ready-to-wear pieces rather than traditional keep-it-on-your-vanity or hidden-inside-your-purse makeup,” he explained. “Mrs. Herrera is a big fan of vintage jewelry and has the most amazing collection, so that in part sparked the idea of mimicking precious objects for the design. We wanted each product to double up as

Follow WWD on Twitter or become a fan on Facebook.

from WWDWWD https://ift.tt/3764njN