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Sunday 2 February 2020

Fashion on Coronavirus Watch

Fashion is doing what little it can to combat the coronavirus — closing stores in China where business is at a standstill anyway, advising employees on how to protect themselves and donating funds to medical groups.   But mostly, the industry is maintaining a kind of watchful readiness, monitoring advisories from government and health officials, who are still working to craft and implement an effective response to the deadly virus.  As the virus jumped from a live animal market in Wuhan to the surrounding city and eventually spread as far as the U.S. and Italy — which declared a public health emergency on Friday — the accompanying disruption expanded rapidly from a drag on the Chinese New Year celebration to the closure of many borders and major freezes in the global transportation system. The first concern of executives and brands reached by WWD was for their employees.   “We’re prepared to take any measures necessary to safeguard all our employees in China,” said Deirdre Quinn, chief executive officer and cofounder of Lafayette 148, which owns its own factory in Shantou, China. “Currently, we have extended the Lunar New Year holiday for our Chinese employees based on the recent announcement by the government. Like many, we are

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