Media People: Sophia Neophitou-Apostolou of 10 Magazine

LONDON — Nearly everything in Sophia Neophitou-Apostolou’s world is outsized, from her impossibly high Alaïa heels to the coils of black hair so long they spill over her shoulders and into the back of her black Chalayan coat; her big throaty laugh to her ambitions for 10 magazine, the love of her professional life. Even in London, a city packed with big media personalities, Neophitou-Apostolou stands out. The founder, publisher and editor in chief of 10 oversees her own indie media group, Zac Publishing Ltd., which is named after her son. The glossy magazine comes out twice a year, while 10 Men is also biannual. There’s an editorial web site and an e-commerce site called 10 Curates that sells high-end, high-brow merch ranging from original artwork, to art and photography books to earrings by Delfina Delettrez. Then there’s 10+, a supersized, deconstructed magazine that launched in late 2018. It comes in its own box modeled on the old yellow ones from Kodak, and has multiple parts, including a stack of giant, fold-out posters based on the title’s lavish photo shoots. Neophitou-Apostolou calls it a “book-a-zine.” Circulation is 90,000 and it’s entirely self-funded — Neophitou-Apostolou has never taken outside investment. The business, which counts

Follow WWD on Twitter or become a fan on Facebook.

from WWDWWD https://ift.tt/2S37PHn