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Monday 24 February 2020

Meet the New Faces of Plus-Size Modeling

PARIS — Before stepping up on the Fendi catwalk on Thursday, Paloma Elsesser was hardly a unknown figure: the American model features regularly in Glossier campaigns and is a face of Fenty Beauty. But walking for an LVMH-owned luxury house is another thing. While most Millennial-savvy, digital native brands have embraced diversity from their very inception, getting better representation of all body sizes is a relatively new phenomenon for the higher spheres of fashion — especially the European ones. “Plus-size models started in the U.S. quite a while ago,” said Nathalie Cros-Coitton, chief executive officer of Women Management modeling agency and founder of its new Curve W360 division dedicated to curvier body types. “Maybe because the American population is a better reflection of that particular market. But what we’ve seen recently with social media and the personal expression it allows is that brands have finally realized there is a wholly different audience out there.” While models like Ashley Graham and Tess Holliday have truly made their mark and become ambassadors for body diversity within the industry, the second wave of body positivity is brought on by a flurry of new faces that are scouted on social media, where some of them already have

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