Mulberry to Spread the Love of Craft, Starting on Valentine’s Day

LONDON — Something old, something new: It’s not just wardrobe advice for brides-to-be, but a new philosophy for fashion and luxury brands that are working toward a circular economy. Not only are these brands teaming with resale companies or flash sales sites such as Vente Privée, they’re also urging consumers to treasure their old items, have them repaired and continue using them — even if that means buying fewer new things. Since its founding in 1971, Mulberry has offered a lifetime restoration service for its bags and accessories, kept a dedicated team of 10 to 15 artisans on site at its Somerset factories, and hung onto spare parts and leather stocks in order to repair bags and accessories, no matter how large or small. Pricing for those repairs starts at 30 pounds and goes up to 300 pounds for a full restoration. Customers can send items to its Somerset Repairs Centre after completing an online form, or they can go into any Mulberry stores or concessions for an assessment. The company has never shouted about that policy, but it’s all about to change on Feb. 14, the first day of London Fashion Week, when Mulberry plans to stage its Made to Last event in

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