Puma Breaks 5 Billion Euros Sales Barrier

Puma confirmed 2019 as a record-breaking year at a press conference in the company’s hometown of Herzogenrath in western Germany today. The firm announced an 18.4 percent increase in sales to 5.5 billion. The third largest sportswear company in the world also achieved an increase of 30.5 percent in EBIT — earnings before income and taxes — bringing these to 440 million euros. Good results had been expected and chief executive officer Bjorn Gulden had already raised guidance twice during the year, although these figures surpassed his predictions, which are traditionally conservative. “2019 ended with a very strong fourth quarter for us,” Gulden said in a statement. “All regions and all product divisions were up by double digits. This made 2019 the best year in Puma‘s history.” In the final quarter of the year, sales increased 20.6 percent to add almost 1.5 billion to the company’s coffers. Puma’s best results came from the all-important European territory with growth of 23.2 percent there, bringing full-year sales there to 2 billion euros. Germany, Spain, Russia and Turkey were the busiest markets there. But for the full year, most growth was in the Asia-Pacific region, with increases of 22.8 percent driven by turnover in China and India, bringing

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