Suitably Aims to Dress Women Starting Their Careers

The New York-based, direct-to-consumer suiting brand Suitably launches today, aimed at women who are beginning their careers. The online business, at suitably.com, was cofounded by Annabel Gatto, chief executive officer, and her husband, Phil Gatto, who will serve as chief operating officer. According to Annabel Gatto, the concept originated when she was an undergraduate at Cornell and realized that the process of dressing for work is more complicated and expensive for women than it is for men. Her boyfriend at the time (now husband and cofounder), found the experience of shopping for his first interview “super easy.” He went with his dad to Jos. A. Banks, and was able to get a charcoal gray suit, a navy suit and a tuxedo (buy two, get one free) for less than $500. “They weren’t super fancy, but they were easy and affordable to get exactly what he needed for work,'” she said. “Mine was so painful. I had no idea what was work appropriate, and I spent a lot of time going from store to store, trying to piece together a work wardrobe. Brands were oftentimes too expensive, or the pieces were poor fitting or not flattering, and a lot of time the stores didn’t

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