Retail Working From Home: Here’s How to Maintain a Fast-Paced Culture

While technology companies and creative agencies often introduce remote work cultures from Day One, fashion and retail brands still tend to be pretty traditional when it comes to where work happens — until now. Seemingly overnight, the industry has had to send employees home to work remotely as a social distancing precaution against the coronavirus. But setting up a remote work infrastructure isn’t something companies usually do casually or on a whim. When my business partners and I built Shapermint — a direct-to-consumer shapewear and intimate apparel marketplace — we leveraged the remote workplace model we had established for its parent company, e-commerce group Trafilea. From the beginning, our mission was simple: We wanted to be the best company to work remotely so that we could attract ambitious talent, independent of country, continent or time zone. Trafilea has since grown to 180 people, who are aligned on purpose and share a common vision. Shapermint, which we launched in 2018, follows the same remote workplace model and has already acquired more than 3 million customers, profitably, as well as introduced two proprietary product lines to market (Empetua and Truekind). So, what have we learned along the way that might be helpful to the thousands of

Follow WWD on Twitter or become a fan on Facebook.

from WWDWWD https://ift.tt/2xidK3F