3-D Configurator Gives Brands a Competitive Edge, and Lower Returns

When L’Oréal was looking for help in redefining its Viktor & Rolf Flowerbomb fragrance, they turn to Expivi, which helps brands “enhance the shopping experience” with 3-D rendering and AR technologies. The companies worked together to create an online 3-D configurator so customers could “dress up” their fragrance bottle. In a case study, Expivi said its team “started with hard samples of the fragrances, including elegant perfume bottles in many unique, luxurious shapes. As we started with hard samples and no 3-D models, we started from scratch.” The company then built 3-D digital files “of all the bottles and accessories. Over time, Expivi has been adding new and exciting configuration options to more personalize the sizes, shapes and even materials.” Shoppers use the 3-D configurator on the product display page to see various options and to see the full bottle from all sides. They can choose pink or golden sparkled bottles as well as dress up the bottles with a ribbon bow, tulle collar or a satin flower. The impact of this level of personalization results is average sales gains of 10 percent along with an 8 percent gain in customer engagement and a 12 percent decline in returns, Expivi said. A spokesman for Expivi

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