Are Influencers the Escape Social Media Wants During Coronavirus?

Influencers, too, are navigating the coronavirus’ new norm. Self-quarantining during COVID-19 has caused some, especially those in the travel industry, to take a bigger hit than others. Those who usually work from home have had to make less of an adjustment, though booking paid partnerships is a struggle industry-wide. As a result, many influencers are getting creative with their social strategies. Those who are multiplatform and have more than one revenue stream are coming out on top. Influencer agency Fohr, which works with nearly 100,000 influencers, saw its lowest number of sponsored content two weeks ago, said James Nord, Fohr’s founder and chief executive officer. That week, Fohr published about 35 sponsored posts, a steep decrease from its usual 200, but things picked up last week, when its sponsored content count climbed back up to 85. Conversely, influencer monetization platform RewardStyle noted a 40 percent year-over-year increase within the commission on sales side of its business, said cofounder Amber Venz Box. RewardStyle has also seen a 30 percent increase in paid campaigns since the beginning of March. Within the Liketoknow.it app, conversion and sales are up. That increase, said Venz Box, is due, in part, to RewardStyle’s use of “rationalized campaigns,” in which brands compensate

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