DroppTV, Which Allows Artists to Sell Merchandise in Their Videos in Real Time, Set to Debut

DroppTV, which has built a platform for audiences to purchase a product on demand from the comfort of their couch while watching live or pre-recorded media with the click of a button, will launch April 26. DroppTV gives brand and artists the ability to sell merchandise in their videos, using a patented “see, it, want, it, get it” advanced AI smart video technology. Viewers can tap their screens to instantly buy what they see: T-shirts, hats, sunglasses, etc., allowing artists to monetize their music videos. According to chief executive officer Gurps Rai, DroppTV is where culture meets commerce. “So if you’re watching a music video and you like the sweater, you click on it (or tap on it from a phone) and purchase it immediately. That’s the platform,” he said. This doesn’t disrupt the video’s flow of action, and the viewer can stay in the video and the item goes straight to their cart. He said the viewer can find their videos through Instagram, but they watch it on the DroppTV platform,(Dropp.tv or @dropptv), which is found on the web app which works in the browser. It adjusts itself to be optimized on a computer or a phone, Rai said. An image from DroppTV.  Courtesy shot. While the

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