Face Mask Posts Score High on Luxury Brands’ Social Media Channels

Luxury fashion brands’ social media posts around manufacturing and donating face masks and other items to essential workers during the pandemic is getting noticed. ListenFirst, a data and analytics firm, looked at the average number of content responses fashion brands received talking about face masks between March 16 and April 16. The ListenFirst Fashion Universe is made up of 2,515 brands that have either sold at Saks Fifth Avenue or have recently appeared at New York Fashion Week. The survey measures the likes, shares, comments and retweets a post gets on Facebook, Instagram, Tumblr, Twitter and YouTube. Louis Vuitton received an average of 185,595 responses to each of its five posts around face masks, followed by Daniel W. Fletcher, which got 58,984 responses for its post, and Burberry, which garnered 52,889 responses. Christian Siriano received an average of 36,655 responses to each of its 49 posts about making face masks, while Gucci got an average of 34,231 responses to its seven posts. View this post on Instagram Louis Vuitton wishes to thank the hundreds of artisans who have volunteered at Louis Vuitton’s ateliers across France. Because of their commitment, hundreds of thousands of non-surgical masks are being produced and

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