Amid Coronavirus, Easyriders Magazine Lands License for CBD Products

Easyriders magazine is still executing on a plan for a range of licensing deals in an effort to broaden its brand and revenue base. Under new owner and president Pepper Foster, best known as the cofounder with his brother of denim brand Chip and Pepper, the 50-year-old magazine for motorcycle enthusiasts is moving well beyond the typical media grab for advertising revenue that’s being upended by the coronavirus. Foster said he’s just signed his first “multimillion” dollar deal for the magazine with two top-grade hemp suppliers, Big Top Farms in Oregon and Hemp2LAb in Tennessee, to have the Easyriders name on a full range of hemp-based products, like CBD and CBG. “Where everything is going, with health and people starting to wear masks, hemp is going to be big because it’s so much better for you than tobacco and other things,” Foster said from his home in Los Angeles. “This is a different thing to do as a brand, but that’s what I’m excited about.”  Pressed on the value of the five-year licensing agreement with the two farms, Foster said it’s “well over” $30 million, but did not give an exact figure. He added that Easyriders will also get royalties based on product

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