Trelawear to Expand Life Safety Pendants Direct-to-Consumer

Mara Perlmutter, founder and chief executive officer of Trelawear, a four-year-old business-to-business personal emergency system accessory, will start selling to consumers directly at trelawear.com, beginning in May. Trelawear is a fashionable pendant for women to wear that functions as a personal emergency device. It’s a more stylish alternative to what’s previously been in the market. With a push of a button, people can get access to help 24/7, 365 days a year. An emergency operator will contact the wearer through the base station or mobile device to determine how best to help. If required, emergency personnel will be dispatched to the location based on GPS technology, and family members will be notified. The Trelawear pendant, whose stones are made of faceted hand-cut resin, come  in four colors: black, lapis blue, turquoise blue and white mother-of-pearl. There is a cushion-shaped pendant and a round-shaped pendant. All cases are made of 100 percent brass and are in two metal finishes: gold micron plating or faux rhodium plating. Pendants are featured on a 30-inch brass cable chain with an exclusive magnetic closure. An emergency alert pendant from Trelawear.  Courtesy of TrelaWear The pendant is  paired wirelessly with the MobileHelp equipment, allowing it to work out of one’s home. If

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