Code to Customization
Cracking the code to customization in the luxury sector means delivering high caliber, bespoke products that are wholly differentiated in the market – and for companies such as Seriplanet, an Italy-based screen and digital printing company, that takes form in Plus, its customization project for the fashion industry that takes personalization to the next level. Inspired by a demand for personalization in luxury fashion, Plus was launched by Seriplanet in 2020, and its services are defined by Italy’s heritage in quality and craftsmanship. The brand told WWD, “We noticed that personalization is continually requested and sought after, however, it is difficult for companies to unify everything that can be offered. Through Plus, Seriplanet is introducing a new concept of style, one that is unique and epitomizes creative self-expression.” Plus enables retailers to offer entirely exclusive products that are uniquely available in their stores and points of sale – and to take its concept a step further, Plus will launch “My Plus” later this month at the 100th edition of Pitti Uomo, a Configurator device available exclusively to buyers that offers a method to create, digitize and visualize their personalized project, as Plus has digitized all of its styles, designs, applications and materials,Follow WWD on Twitter or become a fan on Facebook.
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