Fashion’s Many Lives
he average consumer throws away 70 pounds of clothing per year, globally accounting for nearly 13 million tons of textile waste each year – those unwanted textiles, however, could be reused, upcycle and made new. According to a study by the Ellen Mac Arthur Foundation, currently only 13 percent of textiles are recycled in some way after being used, while another 12 percent is used in lower value uses that become difficult to recycle with just 1 percent is recycled into new clothing. “It’s a long way to go,” said Marco Signorini, Head of Marketing of Re.Verso™, the circular recovery and processing service that now aims to make post-consumer waste a thing of the past. The company, used by brands including Stella McCartney, Eileen Fisher, Patagonia, Ferragamo, Gucci and All Saints, among others, boasts a supply chain that is fully transparent and certified by the Global Recycled Standard (GRS). By re-engineering wool, cashmere and camel using both pre-consumer and post-consumer waste, the company is allowing brands to create yarns and fabrics collections with regenerated textiles. Re.Verso™ Take Back Program at a glance. Courtesy Image. Put simply, Reverso’s integrated supply chain processes items we no longer wear, or “post-consumer waste,” the company can ensure maximum reuseFollow WWD on Twitter or become a fan on Facebook.
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