Italian Influence
Interest in Italian-made products has exponentially grown, according to recent data – and jewelry is an up-and-coming category for the nation already admired for its history of craftsmanship, quality, and aesthetic that has long-held universal appeal among the most fashionable circles. And to share Italian jewelry talent with U.S.-based consumers, the Italian Trade Agency launched The Extraordinary Italian Jewelry website, or TEIJ, to showcase the uniqueness of Italian jewelry and a spectrum of products from over 60 Italian born jewelry brands. The ITA is an Italian government agency that supports the business development of Italian companies abroad, with a specific focus on small to mid-sized businesses. And it follows that its TEIJ platform is a curated showroom designed to bolster a blend of heritage brands and emerging talent in the space, an initiative driven by a proven desire for Italian jewelry by U.S. consumers. A Cut Above the Rest Valued at $1.5 billion in 2019, the Italian jewelry export business ranks among the most active trade balances for Italy, the firm said, adding that the U.S. is one of its most important business partners, as it represents the third-largest market for Italian jewelry exports at 8.9 percent market share. Antonietta Baccanari, Trade Commissioner at theFollow WWD on Twitter or become a fan on Facebook.
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