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Wednesday, 6 October 2021

EXCLUSIVE: Ryan Gosling Signs First Ambassadorship — With Tag Heuer

PARIS — Swiss luxury watch brand Tag Heuer has tapped actor Ryan Gosling as its newest ambassador — the first partnership signed by the Canadian actor – starting today. Tag Heuer chief executive officer Frédéric Arnault expressed his admiration for the actor, describing him as “true artist” who “dedicates himself to [his projects] like no other, not only shaping his character but the entire creative direction” and lauding his “sense of detail in every image. His every shot is full of symbols, to a point where each one almost feels like arthouse cinema. Even when he doesn’t have much dialogue, [Gosling] expresses something very strong.” As for Gosling, it’s the fact that the brand has “quietly and consistently been a pillar of excellence in their field for the last 160 years” that whetted his interest, the actor told WWD in a phone interview. To those who have followed Gosling’s style as much as his career since he made an impression with early roles in “The Believer” or “Half Nelson,” timepieces — vintage ones in particular — are always a notable element of his outfits, on and off-screen. “For a long time, I was just responding to the aesthetic design [of watches],” he recalled. It

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