Why TikTok’s Controversial Bold Glamour Filter Has Gabrielle Union, Dove and Therapists Concerned About Its Artificial Beauty Standards

For weeks, TikTok’s Bold Glamour filter has dominated the social media platform’s content feeds with more than 22 million videos showing users embracing dramatic, digitally enhanced beauty transformations of their faces. In addition to adding makeup and glowing skin, some users have observed that it augments the eyebrows, cheekbones, jawline, nose and lips. Unlike some other airbrushing filters that have altered facial appearances to nearly cartoonish levels, the Bold Glamour filter offers what some TikTokers have considered to be a credible — and aspirational — look. TikTok’s Bold Glamour filter at left. But Gabrielle Union and Dove are cautioning that its use can set unrealistic standards of beauty and negatively impact emotional well-being. Their message was amplified on Sunday in Los Angeles during one of Hollywood’s most glamorous events, Vanity Fair’s Oscars party.“I totally tried it and I felt really good, except I didn’t. It left me feeling anxious, sad, old and blah — I liked it too much,” Union said in a TikTok video ahead of her arrival. “Part of why we all liked it so much is because it blurs the lines of reality.” @gabunion #DovePartner I am turning my back on the Bold Glamour Filter. I am enough! Join

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