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Friday 31 March 2023

EXCLUSIVE: Kourtney Kardashian Barker’s Camp Poosh Coming to Coachella Valley

Camp Poosh is back. The lifestyle brand’s desert bash is back for the second year, this time aligning with Coachella. It’s Poosh’s largest event to date, slated to take place April 13 to 17 at a 40-acre Palm Desert estate. More than 15 influencers will be invited to stay on the property Thursday through Sunday, with a party being thrown on Saturday from 12 p.m. to 5 p.m. It’s an invite-only event with 400 to 500 guests expected. Hosted in partnership with The H.wood Goup, party goers can expect “camp activities, wellness activations, spa treatments, musical performances, and festival prep and recovery,” according to Poosh. “I’ve always enjoyed fully committing to a theme — and to building out a vibes board on Pinterest — and over the past few years this has translated really well into Poosh’s immersive events,” founder Kourtney Kardashian Barker told WWD in an exclusive statement. “I’m already a really detail-oriented person, but what makes the Poosh events so special is that I try to make them feel lived in and immersive, not perfect or perfectly branded,” she continued. “We put a lot of thought into making our brand partner integrations feel seamless and authentic to the event, and we only

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