Online Returns Reduced With AI-powered Virtual Fitting Room

Fytted recently launched its virtual fitting room, which could be a game-changer as the company said the new in-app feature “enables users to see both the look and the fit of over 1 million clothing items they select from to try on.” Fytted said the app “utilizes user photos, their measurements and brands’ clothing size charts to accurately show users wearing the selected clothing items via Fytted’s sophisticated AI technology.” The technology helps take a bite out of returns, which is a pain point for consumers as well as retailers. Greg Auerbach, chief executive officer and cofounder of Fytted, said the app’s users “have reduced their clothing returns by 40 percent thanks to Fytted’s unmatched accuracy in recommending the right sizing across all our partnered brands. Through our AI-powered virtual fitting room and clothing measurement features, we’ve made it simple for users to browse clothing and find their perfect fit in one convenient place, merging the benefits of both online and in-person try-on shopping into one easy-to-use app.” Greg Auerbach Fytted said more than 1 million apparel items from 600-plus brand partners are available for try-on with the virtual fitting room. Brand partners include Nike, J.Crew, Mango, Lululemon, Ssense and Free People, among others.

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